Unnamed Project No. 001● Not yet public

A new drink for little kids. Not for their parents.

Your parents
would not
get it.

Little kids grabbed it with both hands, traded it at recess, and told every grown-up something different. One five-year-old called it slimy.

We asked the kids first. The grown-ups can catch up later.

burp

that's Gary. one kid drank it, burped, and asked for two more.

No spam. One email when we stop being vague.

not a smoothie✕not medicine✕not for parents✕shake it, obviously✕no sugar, still nasty✕burp-tested✕one kid licked the lid✕suspiciously green✕slime sold separately✕smells like a dare✕banned from one minivan✕grown-ups keep gagging✕not a smoothie✕not medicine✕not for parents✕shake it, obviously✕no sugar, still nasty✕burp-tested✕one kid licked the lid✕suspiciously green✕slime sold separately✕smells like a dare✕banned from one minivan✕grown-ups keep gagging✕

Ingredients

Water, no sugar, and four things our lawyer asked us to stop describing out loud.

A five-year-old guessed the worst one

Who it's for

Little kids. That's the whole list. Parents can buy it and stay confused.

Adults may participate, quietly, alone

Status

Tested on 41 little kids, 3 snack tables, and one dad who gagged and then had more.

One flavor is still in quarantine

Optional

Favorite part of being a little kid?

four out of four kids said "again". one said it twice.